About Us

With 100’s of panels in some of the UK's busiest shopping centres, PaveMedia can offer large-scale, highly visible shopping centre advertising.

We have the reach to provide category-specific campaigns for shopping centre advertising, allowing you to influence MILLIONS of shoppers every week. But not just any shoppers…..ABC1’s and the top MOSAIC groups in the UK. Our campaign ‘packs’ for shopping mall advertising gives you the power to communicate your brand to targeted groups of consumers just before and at the point of purchase. We can offer large scale stand-alone packages or packages that complement other types of Outdoor Advertising within the Shopping Centres.

With a range of formats from escalator sides to floor graphics and high visibility car park graphics, we provide high impact and innovative solutions to match any audience. It will be responsible for boosting your advertising or promotion at the point of sale.

The escalator sides range from 8.5m x 0.6m with the opportunity of featuring larger and more visible graphics. Large Non-Slip, Scuff Resistant Floor Graphics positioned at the tops and bottoms of escalators complement the package as of course, you usually look down when getting on and off an escalator! The car parks provide fantastic pre-sale opportunity with graphics positioned on strategic pillars at eye-level to ensure uniform visibility and in the car-park spaces to ensure your message is the first thing they see when they arrive.
Today, with the population spending more time in the comfort and surroundings of a shopping mall, our advertising opportunities will feature high on your ‘must have‘ list.

  • PEDESTRIAN SHOPPER AWARENESS
  • HIGHLY MEMORABLE, HIGH IMPACT THROUGH SIZE AND SCALE (ESCALATOR GRAPHICS UP TO 8.5M)
  • GENERATES WORD OF MOUTH MAKING BRANDS FAMOUS
  • AMPLIFIES AND COMPLIMENTS OTHER MEDIA
  • PROMOTION, POINT OF SALE OR DIRECTIONAL
  • COMPLEMENTS OTHER TYPES OF OUTDOOR ADVERTISING

Shopping centre advertising benefits:-

  • The average time spent in a shopping centre is 87 minutes. Advertising in malls gives you the perfect opportunity to reach relaxed consumers who are prepared to spend.
  • Our escalator advertisements are the largest advertising format within each mall with massive ‘opportunity to see’ formats and offer an excellent opportunity for consumer contact with your brand.
  • We offer national campaigns covering all our centres, tailored campaign packs which allow you to focus on a particular category, or the opportunity to choose your own panels.
  • Shopping centres continue to take market share from the high street, with £50 billion spent in them every year by consumers.
  • Mall Shopping acts as signposts for brands
  • Advertising in Malls attracts a disproportionate share of ABC1's and attracts the top sectors of Mosaic Groups